Discover a
smarter
faster
simpler
cleaner
stronger
path to growth.
For 40 years, LMCA has used licensing to solve real business problems: reshaping portfolios, handing off categories that no longer fit the core, and chasing high-potential growth without the cost, complexity or time of going it alone.
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The right partner adds a dimension a brand can’t create alone. We create partnerships whose strengths and audiences fit, straighten and compliment a shared target value for both businesses.
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When a category matters but manufacturing, stocking and distributing it isn’t the best use of capital, we find the partner who does the heavy lifting, A to Z.
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Some opportunities sit right beside the core business but call for expertise it doesn’t have. We identify partners whose strengths complement the brand’s own.
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When a priority market requires local knowledge, partners, and execution, we build and manage a licensing program tailored to that market while meeting the brand’s global standards.
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When a core category flattens, a brand’s reputation can open new doors. We build programs in faster-growing categories where customers already trust the name.
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When a company refocuses on its core business, important categories and brand equity may lie outside that focus. LMCA develops strategic partnerships that keep those opportunities active, without requiring the brand owner to invest in or operate them directly.
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The best programs don’t just add revenue; they feed the business that’s already there. We connect new products to established strengths, so each gives customers a reason to choose the other.
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