Roto-Rooter Drain Cleaner
North America
Roto-Rooter wanted to build greater consumer awareness without alienating the professionals that are central to the success of their professional services business.
LMCA developed a consumer drain-cleaner licensing program that connected an at-home solution to the brand’s professional expertise. The product included a guarantee: if it did not clear the drain, the consumer could receive a discount on professional drain service.
The program gave consumers a reason to choose Roto-Rooter at the shelf and a path to professional help when they needed it. By linking the licensed product to the core service business, LMCA created a program in which each supported the other and outflanked the competition.