HP Projectors
Global
HP was ready to re-enter the projector market with a new focus on B2C.
Over the years the projection technology was becoming smaller, smarter and moving beyond the boardroom and into homes and everyday life. The market had an appetite for the trust and credibility HP brought to consumer technology. As HP’s exclusive licensing agency, LMCA evaluated potential partners for their expertise, market knowledge, and commitment to the brand.
The resulting licensing partnerships brought portable, home-theater, and lifestyle products to the global market, giving HP a new way to participate in this evolving category while remaining focused on its core business priorities.