HP Projectors
Global
HP wanted to reenter the projector market it had previously stepped away from.
Since then, the projection technology was becoming smaller, smarter and moving beyond the boardroom and into homes and everyday life. The market had an appetite for the trust and credibility HP brought to consumer technology. As HP’s exclusive licensing agency, LMCA evaluated potential partners for their expertise, market knowledge, and commitment to the brand.
The resulting licensing partnerships brought portable, home-theater, and lifestyle products to the global market, giving HP a new way to participate in this evolving category while remaining focused on its core business priorities.