Castrol Car Care
Brazil
Castrol saw an opportunity to meet growing demand for high-quality car-care products in Brazil, but building local manufacturing and distribution from the ground up was not the right path.
LMCA identified a local partner with the operational capabilities and motorsport culture to bring the Castrol brand to market quickly and credibly. In 2025, Castrol’s licensee partner launched 27 products tailored to Brazilian consumers, supported by racing sponsorships and pit displays.
The program expanded Castrol’s local presence without requiring the company to build, operate or invest in the category itself.