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  • Writer's pictureLMCA

WURLITZER® Partners with LMCA to Extend the Brand into New Categories

LMCA is tapped to develop a robust global brand extension program for the WURLITZER brand.

New York (April 26th, 2022) – WURLITZER, the iconic German American brand, known for its innovative musical instruments and equipment that helped “bring music to the millions”, has appointed global brand extension licensing agency, LMCA, to extend its brand into new categories in audio, music, and entertainment areas.

The WURLITZER brand has earned its place in musical history through its original and transformative innovations that have influenced the music industry and society for generations. From the distinctive sound of the WURLITZER electric piano; to ‘The Mighty Wurlitzer’ organs showcased in America’s finest musical landmarks; to the iconic WURLITZER jukeboxes that in design, sound and spirit brought people together to enjoy music in redefining ways; WURLITZER has a deeply rooted heritage in crafting European quality musical instruments and innovations that inspire, influence, and entertain.

LMCA will draw on the brand’s legacy in music innovation and long-lasting craftsmanship to extend WURLITZER’s footprint into new areas for the music enthusiast in North America and Europe – with a focus on audio, music and entertainment products and services.

Gudrun Wurlitzer, President of WURLITZER, said, “We are overjoyed to partner with LMCA to create new opportunities for our fans to experience WURLITZER. WURLITZER is our family’s brand and we have been making musical instruments and products since 1659. Through licensed product extensions, the company’s original brand mission of bringing people together through the joy of music will continue to live on and inspire music lovers in new and exciting ways.”

Ciarán Coyle, CEO of LMCA, added, “We are delighted to be working with WURLITZER, an iconic, fun, and engaging musical powerhouse, to extend the brand into new and creative areas. WURLITZER’s reputation and influence in music and culture, and its unique designs, offer significant opportunities to create beautiful products that offer relevant, new touchpoints for consumers. We look forward to working alongside the Wurlitzer family to build out a successful international licensing program.”

ABOUT WURLITZER® WURLITZER started in 1853 in America by German immigrant Franz Rudolph Wurlitzer, who imported stringed, woodwind and brass instruments from Germany. By 1880, the company began manufacturing pianos and quickly expanded to make band organs, orchestrions, and player pianos and the famous “The Mighty Wurlitzer” organs. Another musical device that gave the WURLITZER brand international recognition was the iconic jukebox, which transformed the way music entertained. WURLITZER’s mission is to bring people together through the joy of music.

ABOUT LMCA LMCA is a global brand extension agency dedicated to building transformative licensed partnerships that add value, create revenue, and support our clients' overall strategy and missions. For over 35 years, we have planned and managed brand licensing programs across a wide range of industries and markets, creating relevant and meaningful brand products and experiences that deliver impactful results. For more information on licensing the WURLITZER brand, visit us at



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