Sep 1, 2021
Joy Mangano is partnering with LMCA to extend her CleanBoss by Joy brand more broadly into the cleaning, tools and solutions categories
Joy Mangano, the legendary inventor of the Miracle Mop and subject of the Oscar-nominated movie JOY starring Jennifer Lawrence, is partnering with LMCA to extend her breakthrough, award-winning CleanBoss by Joy brand more broadly into the cleaning, tools and solutions categories. The line extensions will aim to further improve consumers lives with innovative and effective, best-for-you products for inside and out of the home.
For decades, Joy has delivered innovative, quality, time-saving solutions for a wide range of consumer needs. Her passionate fan base (known as her Joystars) and unparalleled reputation as a trusted advisor in creating and developing game changing, solution-oriented products, have helped garner over $3 billion in sales through select nationwide retailers.
CleanBoss by Joy, winner of the 2021 Good Housekeeping Cleaning Award for ”Fastest Disinfectant”, The Spruce’s Best Antimicrobial Hand Soap 2021, and TripSavvy’s Best Technology for the CleanBoss Mask, is committed to bringing cleaning products designed to keep families safe and your homes germ free. CleanBoss products are botanically derived, nontoxic, highly effective and take the guesswork out of everyday tasks for all consumers alike.
“This year has inspired more consumers to think about the level of clean in their homes and environments, and how they go about selecting products with ingredients that get the job done in a safer and smarter way,” said Joy. “With CleanBoss, my mission is to deliver what I consider best in class products, in every place that matters, at an incredible value, so you can live a better & brighter life and dial up that clean factor.”
Joy, who will produce and star in “America’s Big Deal”, a live primetime reality competition for American inventors and entrepreneurs on the USA Network this fall, is a passionate advocate for innovative technologies that make people’s lives better.
Categories available for licensing include cleaning tools, home solutions, mops, vacuums, deodorizers, air fresheners, wipes, cloths, paper goods, travel solutions, pet products, and more.
“We are thrilled to work with Joy, who has spent decades inventing and reinventing ways to improve the everyday lives of consumers with innovative products,” said Ciarán Coyle, President and COO of LMCA. “With tremendous growth opportunities in the green cleaning space, new CleanBoss by Joy branded licensed products will provide smart, quality options that have the health and wellbeing of consumers at their core throughout all aspects of their world.”