HP is one of the world’s most valuable, well-known and trusted brands with extremely high awareness globally. HP’s core business in PC’s, its history in other accessory areas, and its brand imagery of Innovation, Quality, Design and Leadership are directly relevant to a licensed line of new digital imaging products. HP’s brand is valued at over $23 Billion and is #18 in the 2015 Interbrand list of the 100 Best Global Brands.