Odwalla is Back—A Legacy Reimagined at Expo West 2025!

Natural Products Expo West is where the future of the industry takes shape. This year, we were proud to celebrate the return of a brand that has been deeply missed—Odwalla is back and better than ever!  

As Odwalla’s exclusive licensing agent, LMCA is thrilled to help bring this iconic brand back to market for today’s ingredient-conscious consumers. With no added sugar and a focus on nutrient-rich, functional ingredients, Odwalla’s relaunch reflects the industry’s biggest shifts toward cleaner, more intentional nutrition.  

Looking ahead, protein is a key focus for Odwalla as it expands into additional beverages and beyond into bars, cereals, and other functional foods—ensuring that consumers have delicious, better-for-you options to fuel their lifestyles. Keep a look out for new products in the future! 👀  

Odwalla is proving that nostalgia and innovation can go hand in hand. Seeing longtime fans rediscover the brand while new consumers embrace its fresh direction is a powerful reminder of how legacy brands, can thrive in today’s market.