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LMCA Expands North America Brand Development Team with Three New Industry Experts



(New York – June 1st , 2023) New York-headquartered LMCA, a leading global brand licensing agency, announces the addition of three accomplished senior directors to its North America brand development team. The hiring of these industry experts marks a significant milestone for the agency, reinforcing its commitment to growth and client satisfaction.


The new senior directors bring a wealth of experience and expertise to LMCA, further enhancing the agency’s capabilities in brand development, strategic partnerships, and delivering significant value. Their extensive knowledge and proven track records in the industry are poised to drive success for both LMCA and its clients.


Introducing the newest members of LMCA’s brand development team:


1. Lindsay Martinez: with over 20 years’ experience in the licensing and consumer goods industry, Lindsay is a seasoned professional considered an expert in the North American market. She has held many senior level roles within licensors and worked on several of the world’s largest franchises, collectively valued at over $1billion in retail value, and has extensive experience and accomplishments across business development, brand management, retail activations and global promotions and partnerships.

2. Inés Pacheco: boasting an impressive career spanning over 15 years, Inés brings unparalleled expertise in building successful brand programs across consumer products and media. She has spearheaded numerous lucrative brand partnerships and has worked in strategy, campaign launch, and brand management for some of the most well-known media companies in the world, such as The Wall Street Journal and BuzzFeed.

3. Jeff Burrill: having enjoyed various roles in multiple fortune 250 companies, including Coca-Cola and MillerCoors, Jeff has a strong history of working with some of the top global brands in a variety of marketing, sales, and licensing-related roles. He has an exceptional record of driving significant brand growth and found his love of licensing as he led the Commercial Licensing Sales Team for Stanley Black & Decker, one of the world’s largest licensors.


‘’As our agency grows in North America and around the world, we are delighted to welcome these three remarkable licensing professionals to LMCA’s brand development team,’’ said Ciarán Coyle, President and CEO of LMCA. ‘’Their extensive industry experience and strategic insights will bolster our ability to deliver outstanding results for our global clients. This expansion signifies our commitment to providing the highest level of expertise and service.’’


All three new hires will report to Ximena Duque, VP Brand Development, North America.



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