New York—June 21, 2023— HOBIE, the iconic outdoor and watersports brand, has teamed up with iROCKER, a top-quality manufacturer of paddle boards and water gear, to launch a new range of exclusive HOBIE Stand-Up Paddle Boards.
Passionate outdoor lovers will already be familiar with iROCKER’s go-to products for reliable water gear that withstands the elements. The exclusive new range of HOBIE Stand-Up Paddle Boards is set to delight all watersports lovers, from the most experienced to beginners, delivering SUPs with the superior design, functionality, and innovation HOBIE is known for.
“We are thrilled to partner with HOBIE, a brand that has that has pioneered the design and production of top-quality watercraft and watersport products for over 70 years,” said Craig Gillan, CEO of iROCKER. “Utilizing our strength in design and construction, our aim is to expand on HOBIE’s rich heritage with an exclusive line of premium paddle boards that are versatile, lightweight and performance-driven.”
The collaboration represents the synergy between iROCKER’s commitment to bringing functional and durable, environmentally friendly products to market, and HOBIE’s continued efforts in innovation and sustainability.
‘’We are thrilled to collaborate with iROCKER for this innovative line of SUPs and are delighted that they have chosen to do this with HOBIE.” said Mike Suzuki, CEO of HOBIE. “With iROCKER’s strong vision of creating gear that allows people to have fun on the water, and the company’s expertise in the paddle board space, we are excited to see this new range of HOBIE SUPs in market for our customers to enjoy.”
The HOBIE Stand-Up Paddle Board range will be available online and at retail starting in early 2023. This partnership was brokered by global brand licensing agency LMCA.