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  • Writer's pictureLMCA

Electrolux Group Selects LMCA as its Strategic Global Brand Licensing Agency

(New York – June 5th, 2023) Electrolux Group, a leading global home appliance company, announced today that it has selected LMCA as its global brand licensing agency. LMCA will be responsible for developing and managing a global licensing program for Electrolux’s iconic brands, including Electrolux, AEG, Frigidaire, and many others in its portfolio.

Under this comprehensive new partnership, New York-headquartered LMCA will work closely with Electrolux and its portfolio of brands to develop and execute a comprehensive global licensing strategy that will leverage the brands’ equity into new product categories and markets. With a proven track record of successfully building brand-enhancing licensing programs for some of the world’s most beloved brands, LMCA is uniquely positioned to partner with Electrolux to unlock the full potential of its portfolio through licensing.

“We are excited to partner with LMCA and leverage their proven expertise in developing and managing brand licensing programs. Licensing offers a great opportunity to extend the reach of our world-class brands and serve even more consumers beyond our core experience areas globally,” said Thorsten Brandt, Chief Marketing Officer at Electrolux.

“We are honored to be selected by the Electrolux Group as their sole global brand licensing agency,” said Ciarán Coyle, President and CEO of LMCA. “Electrolux is a leader in innovation, sustainability, and design with a strong portfolio of leading brands, and we are confident that we can support their mission to Shape Living for the Better through meaningful and relevant brand extensions and consumer experiences.”

Jennifer Campbell, Head of Global Brand Licensing at Electrolux, commented, ‘’Success in licensing is about finding a partner that understands your brand, shares your vision, and has the expertise to make it a reality. We are glad to have found that partner in LMCA and look forward to a fruitful collaboration ahead.’’

The new partnership is effective immediately and LMCA is actively seeking high quality licensing partners for key markets around the world, including North America, China, Latin America, and Europe.

For more information about LMCA and the Electrolux brands’ licensing opportunities, please contact us at: 

About Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent lifetime taste, care, and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in over 120 markets every year.

About LMCA

LMCA is a global brand extension agency dedicated to building transformative licensing partnerships that add value, create revenue, and support our clients’ overall strategy and purpose. For over 35 years, we have planned and managed brand licensing programs across a wide range of industries and markets, creating relevant and meaningful brand products and experiences that deliver impactful results. For more information, visit us at 

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