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In 1950, Hobie Alter shaped his first surfboard in his parents’ California garage. His visionary designs challenged the limits of watersports and inspired a culture of ingenuity and craftsmanship that lives on today. 

From Surfboards and world-class catamarans, to revolutionary kayaks and stand-up pedalboards, Hobie is driven by a passion for delivering the most advanced, enjoyable and accessible watersport products available.

Licensing Opportunities

  • Swimwear

  • Beach Apparel

  • Footwear

  • Beach Accessories

  • Fishing Equipment

  • Surfboards & Paddleboards

  • Watersports

  • Inflatables

  • And more

Reach out to learn more about opportunities to license the Hobie brand today:

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