Strategic Brand Extension Licensing

With so many extension opportunities available, it's crucial to pursue only the right ones. We work closely with brand owners to understand their goals. We consider your brand's image, your company's unique challenges, and even the corporate cultures of your organization and your potential partner. Based on these factors and with the benefit of our 25+ years of unparalleled experience, we find exactly the right match — one that that supports your core business and your bottom line.

Consulting Services

As the industry leader, LMCA is often asked to assist companies with specific projects. For example, we can assess brand potential, audit existing licensing programs, review and restructure licensing deals and identify potential problems. For complex creative challenges, LMCA's sister company, Prodigy Works, is a consulting firm like no other. Through its global and diverse roster of human capital, Prodigy Works combines intelligent and creative thinkers with a proven methodology, to deliver fresh and innovative brand extension ideas for its clients.

Brand Acquisition Licensing

Many manufacturers count on LMCA to identify brands under which they could build sustainable brand franchises without the upfront expense of launching a new brand. LMCA has crafted many successful "licensing in" deals that capitalize on the unique strengths of both entities.