Getting Your Management to Say “Yes, Please” to Brand Licensing
By Alan Kravetz, LMCA EVP
Licensing offers a long menu of opportunities to make your brand stronger, bigger, more visible and more important to consumers and retailers — at very low risk and at others’ expense.
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New Trends in Brand Licensing
By Allan Feldman, LMCA President & CEO
Brand licensing has evolved into a high-visibility corporate business tool. Allan Feldman summarizes major trends that are reshaping the brand licensing industry in the U.S. and Europe.
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How to Make A Brand More Attractive
By Allan Feldman, LMCA President & CEO
It can be done! There are at least three key dimensions in assessing a brand’s attractiveness to a licensee and/or retailer. Read this article to find out the keys to success.
Article
Licensing and the M&A Executive
By Joe McGraw, LMCA Managing Director, Brand Licensing
Why are failure rates for M&A so high? The impact of these failures on shareholders, management and employees is so severe that new approaches must be developed to identify and screen potential candidates to minimize risk of failure.
Article
The Wall Street Transcript
An Interview with Allan Feldman, LMCA President & CEO
LMCA’s strategy for success is about thinking intelligently about a brand’s equity and then developing extensive
ideas for the brand that are true to that equity and that provide solid strategic value to our clients.
Article
Preserving the Brand and Polishing It for the Future
By Joe McGraw, LMCA Managing Director, Brand Licensing
Brand licensing can bring a new depth to corporate diversification. Joe McGraw of LMCA presents a case study on how Winchester built a successful brand licensing program.
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The Commandments of Being An Excellent Licensor
By Hal Worsham, LMCA Managing Director, Brand Licensing
Being an excellent licensor pays big dividends in reaping royalty revenues as well as increasing brand prominence in the marketplace.
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The Commandments for Being an Excellent Licensee
How does a company get on the short-list of “best licensees” identified by the licensor? Here are some key commandments to keep in the forefront.
By Hal Worsham, LMCA Managing Director, Brand Licensing
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Marketing Skills Essential for Licensing Executives
By Hal Worsham, Managing Director Brand Licensing
Effective licensing executives must be skilled in every aspect of marketing to enhance the brand being licensed, maximize licensing royalty revenues and ensure that licensees are profitable.
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Licensing in Asia: 7 Key Differences
By Yizan He, Managing Director LMCA Asia
Corporate brand licensing has already taken off in Asia, with a number of Western brands realizing remarkable success. Brand licensors must understand and adapt their licensing strategies to succeed.
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Corporate and Brand Licensing: A Look Ahead
By Allan Feldman, LMCA President & CEO
As a business tool, licensing is used in a wide range of different ways to accomplish a host of important goals. With proper expertise and intelligent strategy, it can work for you.
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