Brands are your most valuable asset and brand licensing can be complicated. Our process starts with an initial consultation with you — and a lot of homework on our own. After our initial research, if we determine that licensing will be a valuable tool for your brand, we will tell you. If it’s not likely to work for you, we’ll tell you that, too.

Step 1: Program Development & Planning
Through a series of strategy meetings, brainstorming sessions and carefully targeted focus groups, LMCA’s expert team will develop a results-oriented approach for extending your brand via brand licensing. We collaborate with dozens of creative thinkers as we go to work for you. By using the most innovative ideation techniques, and an expansive database of creative thinkers, we generate a broad spectrum of possibilities — ideas that can take your brand to new and unexpected places.

Step 2: Program Implementation
During this phase, we identify targeted licensees for your brand, based not just on available products, but also on the integrity of the licensee. We care as much about protecting your brand as you do, so we only work with well-established, top-tier companies.

Next, we negotiate a match between you and a licensee. We continue to manage that relationship as the program proceeds, providing complete coordination services, quality control, screening and product presentation for your approval.

Step 3: Program Coordination, Brand Building & Management
Throughout this final phase, LMCA continues to oversee the process, making any necessary adjustments along the way. To bolster your success, we identify and act on potential improvements and keep our eyes open for key marketing opportunities.

We establish a board of participating licensees for your program who will meet regularly to review overall progress. In these meetings, we may structure mutually beneficial tie-ins and other cross-promotions, or discuss strategies and new approaches.

When extending into international markets where a client brand is less known, LMCA often sets-up and manages co-op marketing programs. We facilitate cooperation among all international licensee partners to help build and develop the brand in a way which fits the market and ensures consistent brand image and positioning throughout.