Roto-Rooter Cleans Up
With advertising costs soaring, Roto-Rooter chooses a new path to profits, and watches the competition go right down the drain.
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ADA Sinks Its Teeth into Licensing
The ADA is all smiles with a new product certification program to boost membership and relevancy.
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San Diego Zoo Embarks on Brand Extension Adventure
Lions and tigers and house pets, oh my! The zoo extends its brand to help consumers keep their four-legged friends healthy.
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A Fresh Approach for
Arm & Hammer
In a segment rife with competition, LMCA helped Arm & Hammer sniff out fresh growth opportunities in new arenas.
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New Vision for Kodak’s Established Brand
Once ranked among the top 10 brands in the world, Kodak needed new products to broaden its brand image.
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Heifer International Becomes a Household Name
Leveraging brand integrity and building awareness for its mission are keys to the success of this non-profit.
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Winchester Diversification
Right on Target
With public sentiment cutting into sales, Winchester needed a shot in the arm. Building five new licensed product divisions hit the bulls-eye.
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Westinghouse Returns to China
Dormant in China since the 1930s, the Westinghouse brand needed to be rejuvenated and returned to its former glory in the Far East.
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Road & Track Takes the Lead
Road & Track had a loyal following, but its owner knew it was worth more. Now the brand is licensed for racing and driving schools to one of the foremost racing facilities in the US.
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