Our clients come to us with a variety of goals — royalty generation, expanding brand market presence, maximizing brand potential overseas, strengthening legal rights in their trademarks or satisfying a variety of other strategic objectives. We work with clients to craft their brand licensing strategy, structure licensing deals globally, and manage licenses wherever the licensed products and services are marketed and products are sourced.

We’re recognized for our ability to immerse ourselves fully in your brand and goals, to conceive of breakthrough extension opportunities, to strategically assess the licensing potential of your brand worldwide and to execute your strategy successfully.

In additional to brand owners, we also assist private equity firms in evaluating potential acquisitions and, following acquisitions, in generating and growing royalty income from the brands acquired, thereby maximizing return on investment.

Over the past 25 years, LMCA has built extensive experience in this arena. We’ve taken Westinghouse to emerging markets in Asia and South America and into alternative energy, turned the Kodak brand into a popular brand of progressive lenses, and launched the fluoridated bottled water that carries the Smile Healthy logo licensed by the American Dental Association. In addition to taking brands into new classifications of goods and services, we've helped clients duplicae their core businesses in international markets, with little cost, risk or regulations on foreign ownership.