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Smart Ideas
for Mensa.
The Mensa organization wanted
to raise top-of-mind awareness. Four key licenses were
part of LMCA’s brainy solution. (More)
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Read all about it.
The licensing experts at LMCA are often
quoted in industry publications. For copies of the articles and
whitepapers below, please contact us at inquiries@lmca.net.
"LMCA #9 of Global
Leading Licensing Companies," License!
Magazine, April 2007
“Company
Interview — LMCA,” Allan
Feldman, The Wall Street Transcript 2005
“Leading
Licensors: Top 100 Licensors in 2004,” License!
Magazine 2005
“How Expandable is Your Brand?
Leveraging Your Brand's Equity Through Licensing and Co-Branding,”
Licensing '98
“Licensing Intellectual Property in the Digital Age,”
Allan Feldman, contributor, Carolina Academic Press
“The Emergence of Brand Extension Licensing,” Allan
Feldman, Managing Intellectual Property
“Current Trends in Brand Licensing,” Allan Feldman,
Advertising Age
“Corporate Brand Licensing: A New Era,” Allan Feldman,
Journal of the Licensing Executives Society
“What Trademark Lawyers Should Know About the Business Motivations
to License,” Allan Feldman, Journal of the International
Trademark Association
“What Happens to Licensed Products When the Economy Turns
Sour?” Allan Feldman, The Licensing Book
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