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Winchester
Diversification Right on Target
With public sentiment cutting
into sales, Winchester needed a shot in the arm. Building
five new licensed product divisions hit the bulls-eye.
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Everything you need to maximize results.
LMCA is a full-service licensing partner.
We work with both brand owners (licensors) and product manufacturers
(licensees) to create successful alliances. Our partnership approach
and collaborative process means we work side-by-side with clients
from the early concept stage through development, contract negotiation
and beyond.
Strategic Brand Extension Licensing
With so many extension opportunities available, it’s crucial
to pursue the right ones. We work closely with brand owners to understand
their goals. We consider your brand’s image, your company’s
unique challenges, and even the corporate cultures of your organization
and your potential partner. Based on these factors, we find exactly
the right match — one that that supports your core business
and your bottom line.
Brand Acquisition Licensing
Many product manufacturers count on LMCA to identify appropriate brands
that fit their fabrication capabilities. These winning licensing arrangements
benefit both parties by providing expanded opportunities in new markets.
LMCA has crafted many successful “licensing in” deals
that capitalize on the unique strengths of both entities.
Consulting
As the industry leader, LMCA is often asked to assist companies with
specific projects. For example, we can assess brand potential, audit
existing licensing programs, review and restructure licensing deals
and identify potential problems. We can also provide litigation support
in the areas of strategy development, discovery, valuation, damage
assessment and expert testimony.
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