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"LMCA is
expert at putting top-notch companies together with known
brand names. Since their own success is inextricably tied
to the success of their clients, they leave no stone unturned
in making sure the licensing partnerships they put together
are win-win partnerships. If your company wants to access
new distribution channels and increase sales substantially,
LMCA has the know-how that delivers results. They’re
a pleasure to work with."
Mark Dingley,
Managing Director/Europe
SIGNET ARMORLITE
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LMCA makes licensing easy.
Corporate licensing can be complex. At LMCA,
we make it easy. Our proven system of checks and balances ensures
that your business goals are met. And our unique approach means that
your core business is never, ever at risk.
Our process starts with initial consultation and a lot of homework.
After the initial stages of research, if we determine that licensing
will be a valuable tool for your brand, we will tell you so. If it’s
not likely to work for you, we’ll tell you that, too.
| Step 1:
Program Development and Planning |
Through a series of strategy meetings, brainstorming sessions
and carefully targeted focus groups, our expert team will
develop a results-oriented approach for extending your
brand. We collaborate with dozens of creative thinkers
as we go to work for you. By using the most innovative
ideation techniques, including an exclusive arrangement
with members of Mensa, the High IQ Society, we generate
a broad spectrum of possibilities — ideas that can
take your brand to new and unexpected places.
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| Step 2:
Implementation |
During this phase, we identify
ideal licensees for your brand, based not just on available
products, but also on the integrity of the licensee. We
care as much about protecting your brand as you do, so
we only work with well-established, top-tier companies.
Next, we negotiate a match
between you and a licensee. We continue to manage that
relationship as the program proceeds, providing complete
coordination services, quality control, screening and
product presentation for your approval.
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| Step 3:
Program Coordination & Management |
Throughout this final phase, LMCA continues to oversee
the process, making any necessary adjustments along the
way. To bolster your success, we identify and act on potential
improvements and keep our eyes open for key marketing
opportunities.
We also establish a
board of participating licensees for your program who
will meet regularly to review overall progress. In these
meetings, we may structure mutually beneficial tie-ins
and other cross-promotions, or discuss strategies and
new approaches.
Finally,
our business affairs team will handle the contractual
end of things, collecting and disseminating all royalty
reports and payments. |
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