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"It was important for
us to find a firm that had experience with service licensing
— not only product licensing — and LMCA fit
the bill. Their approach is consumer-based and strategically
focused. They were unique in developing a licensing opportunity
assessment for us upfront — other firms only handle
the licensing, not the upfront work. With everything that
we saw, and heard from their other clients, we were confident
that LMCA would protect our franchise."
Stuart Reis,
Vice President, New Products
WESTERN UNION
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Client success is our priority.
Roto-Rooter Cleans Up
With advertising costs soaring, Roto-Rooter chooses a new path to
profits, and watches the competition go right down the drain. (More)
American Dental Association
The ADA is all smiles with a new product
certification program to boost membership and relevancy. (More)
Smart Ideas for Mensa
The Mensa organization wanted to raise top-of-mind awareness. Four
key licenses were part of LMCA’s brainy solution. (More)
San Diego Zoo
Lions and tigers and house pets, oh my! The zoo extends its brand
to help consumers keep their four-legged friends healthy. (More)
A Fresh Approach for Arm & Hammer
In a segment rife with competition, LMCA helped Arm & Hammer sniff
out fresh growth opportunities in new arenas. (More)
A Licensing Program Built Like A Mack Truck
Mack Truck wanted to journey beyond commercial trucking. With top-rated
brand extensions, Mack Truck is on the road to success. (More)
Heifer International
Leveraging brand integrity and building awareness for its mission
are keys to the success of this non-profit.
(More)
Winchester Diversification Right on Target
With public sentiment cutting into sales, Winchester needed a shot
in the arm. Building five new licensed product divisions hit the bulls-eye.
(More) |
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